This completes my series “How to Recruit Like a Pro”

Purpose Behind Ever Running Advertisements
My whole purpose in running an ad is to find someone in transition. Some people are in transition because they’re lazy. Some people are in transition because they’ve been caught by circumstance (i.e. their corporation was sold, department eliminated, etc.) They’re the ones I’m after! Once I find them I try to get to know them very well. Devote myself to him or her and truly help them build an organization utilizing people they know.

I was recently in a boardroom of a non-network marketing company where this corporation was trying to evaluate the value of one of the partners. The absolute number one most important thing that gentleman brought to the table was his “contacts.” This placed his valuation at approximately $10 million dollars.

Networking is a very profitable industry to know. I commend your willingness to study it. Be a student of this inviting subject forever, but don’t wait more than a week before doing it, even if it’s just tiny steps.

Watch a Video

You: “Jeff, this is ___, I need your help. A very intriguing business has come across my desk recently. Quite honestly it’s gotten me excited. Jeff, I’d like to send you some of the information and get your feedback and hopefully your help. “What’s your address(or)Is your address still ____?.”

*If they ask for more information right then say:

You: “I’m sure you’ve got questions and I definitely want to give you answers, but it’s the big picture that I want you to see. Not bits and pieces. That’s what’s in the video I’m sending you. I’m going to run this to the post office right now (or) call FedEx right now so you can get this right away. Jeff, promise me this video is not going to sit on your counter top…that you’ll watch it right away. Will you? Great. So let’s talk ____ (Tuesday).”

Listen to an Audio

You: “I have the inside track on a solid way to make serious money. You need to hear this. Listen to this audio and let me know if any lights come on.”

You: “Hi Jeff, this is Mark, do you have a minute or did I get you at a bad time?”

Jeff: “No, I have a minute.”

You: “Great, I only have a minute myself…
I’m working on a side business project related to __________(fitness, technology, telephony etc). Are you familiar with the growth that’s taking place with this industry?”

Jeff: “Sure!”

You: “Let me ask you a question. If the money was right and it didn’t jeopardize your career, would you be open to a business idea that would allow you to take advantage of this positioning?”

Jeff: “Yes!”

You: “Great, does it make sense to get together and go through some of the details?”

Jeff: “Sure!”

You: “Are you open minded when it comes to business? ___. Good, listen to this audio and let me know if you see dollar signs.”

Hotel Meeting

You: “Do you have your calendar in front of you?”

Jeff: “Yeah, go ahead”

You: “How does Monday night look for you?”

Jeff: ”That works.”

You: “Great, meet me at the East-Gate Marriott at 6:45… do you know where that is?”

Online Movie or Presentation

You: “Hey Ted, a business colleague showed me something I want you to see. What is your email address? I’ll send it over to you right away. It will take you about 20 minutes to go through it and I believe you’ll find it very valuable.”

Send them the link to watch the video at your Zurvita website or to the new recruiting website and have them watch the video there

OR

You: “Mark, I surfed into something you’ve just got to see. Are you on the web right now? If so, what’s your email address and I’ll hurry and send it over your way. Be watching your email for a message from me.

OR

After creating an interest in your company’s products or service say something like:

You: “John, what we need to do first is get you some information that will explain how we’re taking our products to the market. After that we’ll be able to have a more intelligent conversation. You use the Internet right? Well write this down… better yet, can you log on now?”

Conference Call

You: “Sue, a business recently came across my desk that I think is right up your alley. I can’ t explain it to you in five minutes. I need about 30. Can you take 30 minutes at 6:00 o’clock tonight? (Wait for agreement) I want to connect you into a national conference call. I’ll call you at 5:57. This will be on my dime. Take care, I’ll call you just before 6. Bye.”

Comfort Phrases

If you knew you could make an extra $1,000 per month, working from home, would you be interested?

If you knew you could make money every time your neighbor turns on his lights, would you be interested in learning more?

If the right thing came aling and you felt it was the right thing for you, would you be interested in improving your income?

Let me ask you a question. Answer honestly. If you knew with 100% certainty that you could retire in two years, making $30,000.00 per month, is this something you would like to know about?

Learning how to invite is critical to your success at recruiting. Your job as a consultant is to invite, not explain. Leave the explaining for your upline, presenter, etc.

Learn many more tips and sscripts for inviting in the “Rep Training” section of this blog.

I don’t know if you’ve ever heard the MoneyTape CD but this truly is a remarkable recruiting tool. It’s great for opening the door with your prospects so you can get them into a “listening position” to hear your story. If you’re tired of shoving your opportunity, products or services down their throat, why not spend your time with prospects that want to hear your story?

As I continue through this series–we’ll focus on the importance of good communication skills.

Don’t Like “Sales?”
Often, when people don’t think they’re good at communication they’ll use the phrase, “I don’t like sales” or “I’m not a sales person.” Sales have nothing to do with it. In fact when you picture a sales person, what you’re picturing is a poor communicator. When you’ve been sold, you knew it. You felt it. When you’re in the presence of a really good communicator you may have bought something, but you were never sold anything.

A good communicator will never sell what his prospect won’t buy. There’s no way they could get there. A good communicator, whether a nurse or a networker listens and helps people get what they want. Read the rest of this entry

Continuing on with my series, “How to Recruit Like a Pro

What’s My Point?
How you invite, whether business first or product first will have much to do with “knowing” your prospect. This is the reason networking with people you know is so effective. This is also why you should master both business and product invitations. Read the rest of this entry

In my first post of this series I talked about the invite. We’ll move on through the series by talking about your product and the importance of helping your potential prospect understand.

Product: Show your prospects only the product (skin care, nutrition, telephone services, Internet services). After your prospect falls in love with the product they’ll know the business is viable. This style is called “bottom up” or “product first.” Read the rest of this entry

I really hope you spend hours learning how to invite, because this is where you get good at network marketing.

I’ve said it for 10 years: you can be terrible at everything else and still earn good money in network marketing if you’re good at inviting. If you can invite well, you can always put prospects in front of good presenters and good trainers.

The word invite in the context that I’m using it is the act of asking someone to do something. Go to a movie, meet for breakfast, watch a video, etc.

In network marketing you’re inviting people to look at either the business or the product or both.

More on How to Recruit like a pro in part II